Main Post 12.5 Question 5

How did you attract/address your audience?

After watching our final opening sequence, I have worked out some unique selling points that attract audiences to our film. The first thing I thought of is the fact we have used math equipment at the very beginning which creates the mood along with the music but also tells the audience about what the film is about without any characters or dialog. 

Another unique selling point could be the fact that our film has a voice over, giving another perspective on what’s happening. As well as this the theme and storyline could be considered a unique selling point as there aren’t many films that focus on the issues of sexual grooming.

To gain the audiences' feedback, we screened our film to some students at school of whom we considered to be our target audience. Doing this gave us information of which we used to help rectify any issues that the audience had; although most of it came back positive. These groups of students also allowed us to record their feedback upon watching our rough cut; of which again came mostly back positive. They had no ideas for improvements for our piece, except showing that some of them weren’t entirely sure what was going to happen. They all enjoyed the beginning of the opening sequence and thought that the music went well with what was happening on screen. This gave us the impression that we have achieved in making our opening of a film for our target audience.

After looking on the BBFC website, http://www.bbfc.co.uk/classification/guidelines, I believe that our film would be certified a rating of 15. I have chosen this for the reason that according to the BBFC’s guidelines ‘Sexual activity may be portrayed without strong detail. There may be strong verbal references to sexual behaviour.’ Being a film that is based around sexual grooming there is reference to sex ‘No theme is prohibited, provided the treatment is appropriate for 15 year olds’. To assure that I was gaining a reliable estimate of rating, I researched into other films with the same themes as ours to see what they were certified.  The film ‘Trust’, a film about a teenager who is groomed online and then raped is also rated a 15. Looking at the regulation for an 18 certification, I think our storyline is not as extreme and visual enough to reach these regulations ‘Sex works are works whose primary purpose is sexual arousal or stimulation’.